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A beautiful cookbook like you haven’t seen before: Unless You’re Really...
A smart content marketing move from Ikea. Come out with a cookbook (also a subtle, indirect way of pushing their products – appliances). But, like their design-for-the-masses philosophy – make it...
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Fast Company’s First Issue is Online
My boyfriend likes to call Fast Company my “new Thought Catalog”. And I can’t believe its first issue is actually uploaded online, with the banner article – A Woman’s Place is In Cyberspace, written in...
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Fast Company: Monocle launches a business management guide
I love this article — on a gut level, because it goes against the popularity of “startups” — but, more seriously, because of its business advice based on Monocle’s own business journey and the business...
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Bureau of Digital Affairs
Apparently, this exists: Bureau of Digital Affairs (Improving the digital design and development industry through community, collaboration, and education). It’s a noble effort to give venues for the...
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FastCo: How Hendrick’s Gin targets hipsters and succeeds in capturing that...
And the award for most clinical exposition of marketing to hipsters is… Fast Co’s article on how Hendrick’s Gin, and Pabst Beer, cater to the hipster psychographic. Read it if you want to learn how to...
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Quicksprout’s Patel: On an actionable tip for improving Search Engine...
Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. (From his “About” page) He writes about a straightforward tactic to improve search visits, by optimizing keywords you use, versus...
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Hooked’s Eyal: 3 Steps to Hooking Users
Nir Eyal wrote “Hooked”, a book on developing strategies to hook users into products. The first post from him that I came across talked about three (3) steps to make your users form a habit: STEP 1 –...
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Marketing Magazine: Things Marketers Can Learn From Candy Crush
Articles like these make me proud of being part of a Product Dev team, during my younger years at work. With this article, I think Marketing Magazine is able to express how the older model of...
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Ev Williams: Different services create value in different ways
Morning inspiration for people who want smart KPIs. Especially for digital, but also for other things: success is relative. Ev Williams, CEO of Medium, expounds on how there is “God metric” (Jonah...
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Career BAMFs: Huge
This is the first in my Career BAMFs series, (“idols” was a word with too much cultural baggage). Here, I’ll talk about the individuals and groups that inspire me to pursue the stuff I want. Note:...
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